We went to our first London fashion show last weekend, and it was pretty cool! Everyone has probably heard of London Fashion Week. It’s one of the “Big Four” fashion weeks, along with New York, Milan and Paris that’s primarily a fashion industry trade show attended by supermodels, celebrities and fashion designers as well as fashion magazine editors and anyone else lucky enough to be invited.

The British Fashion Council states that “it is attended by over 5,000 press and buyers, and has estimated orders of £40 – £100 million. A retail-focused event, London Fashion Weekend, takes place immediately afterwards at the same venue and is open to the general public.

“The current venue for most of the ‘on-schedule’ events is Somerset House in central London, where a large marquee in the central courtyard hosts a series of catwalk shows by top designers and fashion houses, while an exhibition, housed within Somerset House itself, shows over 150 designers.” (Wikipedia)

London Fashion Weekend starts on Thursday and lasts until Sunday. There are various levels of tickets that you can purchase depending on when you want to go, how many catwalks you’d like to see and what level of access you’d like. The lowest level bronze ticket will get you access to Somerset House and all the retail shops set up throughout the halls, plus an empty tote bag, for £20.

A Luxe ticket at £130 gets you a welcome reception with champagne and canapés, a front row seat at one of the catwalk shows, access to the LUXE Lounge, a private till point with shopping collection service, complimentary gift wrapping service, and a designer tote bag filled with goodies.

We opted for something on the lower end since we planned on taking our son and figured he wouldn’t be up for too much stimulation. So we picked up silver tickets for a reasonable £37, which got us access to all the vendors, one catwalk show, and a tote bag stuffed with fun samples that included make-up remover wipes, nail polish, mascara, coffee, eye drops, a £25 gift card for a local health food delivery service and a fashion magazine. Not a bad haul!

The catwalk show was lots of fun with some beautiful outfits, and our son was really well behaved. He got a little wound up when we were looking at the vendors afterward though, so we didn’t spend as much time looking around as we would’ve liked to have.

But Sunday was a great day to go. It’s the last day of the show, and all the items are on sale. We headed straight for the accessories hall. They had everything from shoes to jewelry to sunglasses, and there were lovely £300 scarves on sale for £100…I settled for one for £30, which is more than I’d usually spend on a scarf, but it was also a great souvenir.

The shows happen twice per year in February and September. If you get a chance, I highly recommend it. Next year, we might even upgrade to a Gold ticket and see if we can get a front row seat!

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